& Associates

Guillermo Andres-Wickbold

Guillermo Andres-Wickbold, an associate consultant for Robert Epner & Associates, is a senior executive with over 20 years of successful international experience in marketing, client services and HR for major European and American multinationals both in financial services and consumer goods.  Specific areas of expertise include: branding, market research, strategic planning and business development at the country, regional, and global levels.

Guillermo started his career at top-tier sales and brand marketing organizations.  His first position was at IBM as a trainee in 1989 then continued on to Cargill, an international agribusiness company, where he developed his marketing skills as a product head for their frozen products line.  In 1994 he advanced to leadership role at Philip Morris / Kraft foods serving as Senior Brand Manager for Argentina and Chile.  

Moving to ING Group in 1997, Guillermo brought his marketing skill-set to ING Argentina as Head of Marketing building the brand from scratch and leading the client services and call center teams.  

In 2002 he was promoted to Global Brand Manager at ING Group headquarters in Amsterdam where he launched the new global positioning of the brand ultimately making it into the "Top 100" Interbrand ranking.  

Following his stint in ING headquarters, Guillermo was assigned to ING's major Latin American business in Mexico as Corporate Marketing Director with responsibilities for pensions, life insurance, property & casualty insurance, health insurance and mutual fund investments.  Afterwards he returned to Argentina to lead the Marketing and Client areas for ING Argentina and Uruguay.

Guillermo has a bachelor degree in marketing from the Universidad Argentina de la Empresa (Argentina) and an MBA from Tilburg University (The Netherlands).  He is a native Spanish speaker and is fluent in English with a basic knowledge of Dutch and German.

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