& Associates

Pallavi Chopra

Pallavi Chopra, an associate consultant for Robert Epner & Associates, has over 10 years of senior experience in the field of ecommerce in India and across Asia.  She recently headed digital marketing strategy for Starcom MediaVest for South & North Asia.  This role involved guiding clients with their online marketing initiatives, being their primary digital strategy architect and developing best-in-class digital practices.

She joined Starcom MediaVest after 5 years with ING Group, where Pallavi was Regional Manager E-Business ING Asia/Pacific based in Hong Kong.  In this position, she spearheaded ING's E-Business and interactive marketing activities for 12 countries in the region.

Pallavi earlier established the interactive marketing function at ING Life in India.  Her responsibilities involved driving ING's online sales engine, lead generation activities, online advertising, call center operations, mobile marketing, and new media marketing for the business.  In 2005, Pallavi rolled out a unique industry-first blogging based lead generation platform for advisors, which was profiled extensively in the media.

Her education includes an MBA in Marketing Communications from Mudra Institute of Communications, Ahmedabad - MICA and a Bachelors (Hons) in Mathematics from St. Stephens College, Delhi University.

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