& Associates



In managing a global business it becomes increasingly complex if each country uses slightly different measures for areas like market share, productivity, or talent management.  Our approach emphasizes establishing clear, consistent, quantitative planning goals for every functional area - not just Finance and Sales - and to ensure measures and definitions are consistently used by every business and country.  It is important that  HR, IT, Legal, Compliance, Marketing and other key functions are all in the game with well defined metrics in each country business.


This ability to view different countries on a disciplined, apple-to-apple basis is essential in developing synergies.  It gives headquarters a clear and common view of country performance and allows each country to more accurately view peer country activity.  Plus, with increased staff function transparency, this planning approach enables sound cross-functional process management.

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For more details on how RE&A can help your company, call

347-635-2232 or email us at